Hopefully this one will be short, but they almost never are.

I am really impressed with Google lately. As much as I hate to say, I am. There new features in AdWords are really great an helpful. I've often talked negatively about Goog before but, I must say my search for other advertising outlets combined with their new features really makes me appreciate Google. Google now does three things right in my opinion, Advertising, site design, and Branding. As far as the actual SERPs (Search Engine Results Pages) and algorithm of Google are concerned I think things could be better. But, it's not just Google, I really believe that all search engines could be doing a lot better. I also think advertising online could be handled much better. But all that this does is give me hope for the future. I was going to attempt to go this entire blog without a negative comment about Google, but the thing that bothers me the most about Google, from a consumer standpoint - not b to b I'm still impressed on that front - is the homepage. The design is fine, that's not what bothers me, it's the line at the bottom that says "searching 8,168,684,336 web pages." To this I say who cares. When was the last time you looked past the third SERP? I rarely look past the first page. So most of the pages are just lost. And if you listen to some internet enthusiasts / experts they'll tell you that most of what really matters on the web is hidden in the "Deep Web." The Deep Web is essentially the uncrawlable. I would have to agree with this statement - at least partially - because so many things are not crawlable, either because of password protection or robots.txt files (file that tells a web crawler pages it cannot crawl). However, I think that there are ways around the 90% uselessness of search engines - they just haven't been implemented yet. I'm sure that some of this has to do with building trust of web users - our society is overly cautious when it comes to the web and hesitant to give out information even though it could definitely make the whole web experience more rewarding, faster, and easier. The time will come - just not for a while. I'm still working on trying to make Lopico popular, so I guess I can't really be spouting off my search ideas until I've had some more success on Lopico.

As far as new news on Lopico - I've been getting quite a few additions lately, and I've really been playing with my advertising a lot; it's amazing how a small change can have a huge effect. If you've been to the site recently, and you had been before you'd probably notice that the homepage got a facelift and may have noticed the friendlypop.com logo on the bottom of the page. Friendlypop.com is another new idea of mine that I'm working on, and that has been a distraction from the Lopico redesign. But, I think it's going to be a wonderful site and will really help the progress of the internet as a whole. I'll say more about friendlypop when it gets closer to being finished.

As always the more you add the better we get.