Sunday, September 04, 2005

Big things to come in September

When the dust settled I was very happy with the new look of Lopico, however this does not mean that I am finished redesigning. I just updated my hope page from an SEO (search engine optimization) perspective, but would also like to update the way it looks - not much of a change but a change none the less. Some of the most important changes that I have recently made to my homepage include keyword saturation (number of times a word is repeated on a page), usage of header tags (doesn't really change the look, but some search engines place more importance on things that are in header tags), reduction in the number of meta tags that I have (simply put: keywords - search engines usually do not like to many keywords), and I've changed my title tag once again to reflect my increased focus on low cost advertising.

I would say that August really helped me define the niche of Lopico as a focus on only the best business and lowest cost advertising. The best business focus, has always been the focus of Lopico but I wasn't marketing that aspect of Lopico as much as I should have. The low cost advertising component is a new focus for Lopico, as I am trying to increase the amount of business done directly through Lopico rather than through Ad Networks.

Speaking of Ad Networks I have a new primary ad network in FastClick. I have placed FastClick on the majority of my pages, and hope to have it on all pages before long. There were a few reasons for the change in Ad network, but I will save that discussion for another day.

I look forward to big things happening for Lopico in the month of September, now that the redesign is finished I have really been able to focus on my advertising and have begun to advertise outside of AdWords. I have a lot planned for the month and really think that things should go very well.

I've also begun work on my third site (well technically my fourth I set up a site called TownyAds to be the advertising arm of Lopico, but I have since abandoned this site) which I plan to have news on later this month.

Lastly, as of late I've been trying to find interesting new web concepts, and I have found quite a few. I've decided to share this knowledge and link to other start-up sites starting with this blog. So for my first Start-up of interest I have chosen: Grokker, check it out if you like, I think it will be worth your time.

As always I'd like to thank everyone who has contributed to the site. The more you add the better we get.